Convention Center Marketing Case Study

Industry:  Event Center

A new convention center was opening in one of the country’s top 10 largest cities. They needed an SEO and paid search strategy very quickly to start generating business.

388%
increase in organic search results

186%

Increase in Web traffic from Google Ads Campaign

Web Page Templates241%

 Increase in new leads from Online

Challenge:

Our writing team created unique content about all of the different types of events and services that the convention center was planning on hosting. We also put together a paid search campaign to target potential customers as content was being created.

convention center marketing web design
convention-center-marketing

Solution:

Search Engine Optimization

When it comes to improving an organization’s SEO there are many different elements that are considered. By improving both the on and off page SEO of this client we were able to increase their name recognition and search result ranking, giving them stronger promotion in the initial stages of operation.

Google My Business

Google My Business is a great way to improve your local SEO and essential to any business looking to promote their physical location to those searching online. Improving your business listing through Google, especially on Google Maps can great improve search results for your business as well as offer potential customers an easy way to find your location.

Google Ads

Google Ads is one of the biggest ways to advertise online. You can reach new audiences, targeting which demographics you wish to connect with. We provided this client with a Google Ads campaign that promoted the client’s business and drew in potential customers to their website.

Content Creation

Our team of content writers were able to provide this client with new web pages and articles detailing the kinds of events the convention center was planning on hosting. By implementing top ranking keywords into these pages we were able to help increase their search rankings.

Results:

  • Wrote content pages for the client’s website detailing the events they were capable of hosting
  • Created a Google My Business account for the client, listing their physical location and providing contact and operational information to the listing
  • Crafted a paid search campaign, targeting potential customers looking to host events in their area of operation
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