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184%Challenge:
A regional construction company was looking for optimization ideas for their website so they could get more opportunities at winning new business. Content was sparse on the website and there were numerous on-page SEO errors that needed to be corrected.
Solution:
Website Updates
This client needed their website updated and better optimized for search engines. We were able to help them by fixing errors that were inhibiting their searchability and expanded the capabilities of their website.
On Page SEO
On page SEO is one of the biggest SEO efforts you can take when optimizing your business’ online presence. On page SEO refers to all efforts made on your own website to improve your search ranking. We were able to improve the on page SEO of this client’s website through content creation, keyword research and implementation, as well as source code tagging.
Local SEO
For a business, such as a construction company, reaching local potential customers is key. Local SEO is the process of targeting local search demographics to increase results for in your key market. We were able to help this client by improving their Google My Business account and better target their website towards their area of operation.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is the process of getting website viewers to convert into engaged customers via UX optimization. We were able to provide this client with an improved layout that improve customer engagement and increased new leads.
Results:
- Updated the client’s website, adjusting and enhancing its SEO capabilities
- Designed and wrote dozens of custom content pages directed at the construction industry
- Increase local search rankings by 242% through local SEO efforts
