Automotive SEO Case Study

Industry:  Automotive

SEO Design Chicago helped a local car dealership by executing on a detailed keyword content strategy. The optimized content allowed them an enormous increase in search visibility. 

200% increase in ranked keywords over six months

170%

INCREASE IN TOP 10 KEYWORDS

Web Page Templates174%

Increase in Web Traffic from optimized content

Challenge:

A leading Chicagoland car dealership was struggling to find new customers. Their business focused on subprime borrowers. They needed a content campaign that would help subprime borrowers find their website and physical location. 

Auto case study
SEO for auto dealer

Solution:

Content Creation

SEO Design Chicago created keyword optimized content to attract new clientele that fit into the dealership’s business model. Their success hinged upon attracting more subprime borrowers. Using a combination of research and the usage of proprietary internal software, we were able to customize content for the dealership designed for their specific audience.

Keyword Optimization

We worked with a multi rooftop dealership in Chicago that has five OEM brands. Through our efforts, in three months, we were able to dominate keyword ranking for 1987 total keywords that the dealership group did not rank for at all before the they started to work with our team.

We were also able to increase their non-branded keywords by 1300. These additional keywords led to an enormous increase in website traffic. During the same six month timeframe, the dealership doubled their organic traffic.

Results:

  • 200% increase in ranked keywords
  • 174% increase in organic website traffic
  • 170% increase in top 10 keywords
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