Adult Toy Marketing Case Study

Industry:  Adult Toys

SEO Design Chicago helped a toy manufacturer in a unique niche to advertise their products. Due to the uniqueness of their niche, Google placed many restrictions upon their advertising. SEO Design Chicago was able to navigate those restrictions, successfully create, and execute on a PPC ad campaign.

383%
increase in organic traffic over six months

30%

gain in revenue over six months

Web Page Templates115%

rise in direct traffic

Challenge:

Ecommerce company needed a way to market items that had difficult ad policies to overcome by Google Ads and Bing Ads.

adult ecommerce marketing
adult ecommerce marketing seo

Solution:

Ecommerce Marketing

If you are a business who’s main operation is ecommerce it is important to incorporate strategies into who you can expand that business. Sometimes it can be hard to come up with new and unique plans that will help you get ahead of the competition. For this client we were able to work with them to find a strategy that would around advertising guidelines while also properly representing their company’s interests.

SEO Strategy

By optimizing this client’s website for search engines we were able to enhance their business’s presence online. Supplementing their business with a robust website was one way promote their business within the restrictions of Google.

Google Ads Campaign

Google Ads is one of the biggest markets for advertising online. Unfortunately, Google has restrictions on advertising Adult content in many markets. We were able to help them craft an ad campaign that didn’t break guidelines but still enhanced brand awareness.

Affiliate Marketing

With many restrictions on traditional online advertising options we constructed an affiliate marketing strategy for this client. Affiliate marketing allows companies to promote their products through brand ambassadors who share product links with their audiences. These links direct to product sales pages, giving a percentage of each sale to those brand ambassadors who directed their audience to your product. This can be a great way to reach new audiences as there are many internet subcultures with notable figures looking for sponsorship opportunities.

Results:

  • Incorporated a PPC advertising campaign that contributed to the increase in sales
  • Optimized the client’s website to rank higher in industry search queries
  • Increase brand awareness through advertising campaigns and affiliate outreach
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adult ecommerce marketing results

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