One of the best practices a career coaching business can integrate into a marketing plan is search engine optimization and local SEO. It will change everything. Creating an effective marketing plan to be the top career coach in the business will allow you to bring in more local traffic to your website while raising the number of conversions. This results in Google ranking your website higher on the search engine result page. All of these, however, will only be possible by using local SEO. Regardless of what kind of business you run, local SEO will allow you to be successful. If you don’t know where to start with local SEO or are unsure what it even is, don’t sweat it.
In this article, we will cover what local SEO is, why it is important for you to become the top career coach business, and how you can utilize local SEO.
What Is Local SEO for Career Coaching?
Let’s start off with what SEO, or search engine optimization, is exactly. Search engine optimization is the practice of improving the quality and quantity of website traffic to your career coaching website from a search engine result page. SEO targets organic search results rather than paid search results.
Local SEO is the same idea as the SEO we just described, but with location-based targeting attached to it. That means you are focused on targeting a local audience within a set of parameters instead of a nationwide or international audience. For example, someone may search “career coach near me” or “top career coach within 10 miles.” Those keywords tag it as a local search with physical and geographical boundaries. So, a career coaching business in San Francisco does not appear on the search result page for a search query for career coaching in San Jose. Maybe you already become the top career coach in the area but want to expand outwards and gain more support. Maybe you are just starting your career coaching business, Ether way, local SEO for career coaching is a great tool to help get you started.
Why Is Local SEO Important for Career Coaches?
Now you know what local SEO is. But why is it so important for career coaching? A successful career coaching business means a steady and reliable stream of returning customers and new customers. It is so important to promote your business in an area where career coaching might be competitive in order to expand your market. With local SEO for career coaching businesses, you can bring better leads to your practice with the use of local SEO marketing techniques by increasing credibility, visibility, traffic, branding, and reputation. Ever since the internet was invented, our lives are becoming more and more prominently online, so it is essential to take advantage of that to become the top career coaching business.
Here are the top reasons you should use local SEO for your career coaching business:
The biggest reason local SEO is so useful for your career coaching business is that potential customers can locate you easily on the internet if your business is listed under the first three results on Google, also known as the local pack. This raises your website’s visibility majorly as it is the first set of results a user will see on the search result page. People also tend to perceive the first results as more credible than the results below it, so it’s essential to be listed under Google’s recommendations, or at least on the first page of results.
Local SEO for career coaches helps cement the credibility and reliability of your business. Like we said before, the higher up your website is on the search result page, the more credible and authoritative it is perceived to be by users. A potential customer is more likely to click on your website as a result even if they know nothing about you as a career coach or what you offer. A vote of confidence can be linked directly to Google’s website rankings.
Utilizing local SEO means you are focusing primarily on organic search results, not paid search results. This means you are saving money! You can spend less on acquiring new customers and invest those extra funds into some other aspect of your career coaching business. This is because other forms of advertising are much more expensive than SEO techniques. Also, with local SEO, it means a customer is already looking for your service or product, so there are no resources wasted. The customer is doing the hard work of searching for your type of business; you just have to present yourself to them.
How to Use Local SEO for Career Coaches
Getting started with local SEO may seem confusing, but it’s actually very easy. There is no wrong place to start when implementing local SEO into your marketing plan, but you do want to make sure you establish a strong foundation first.
Here we have listed the best, most useful local SEO practices for your career coaching business.
A keyword may seem like such a small thing, but it does so much for your local SEO marketing!
Keywords are the words you include in your website content that are related to your business. For a career coach located in San Jose, some keywords would include, “San Jose career coach,” “Career coach in San Jose,” “San Jose career coach near me,” and the like. Keywords are important because when Google sends its web crawlers to comb through websites that relate to a user’s search query, it will look for these keywords in your website content or Google My Business profile. If it contains a keyword, Google will tag it and index it, and present it to the user on the search engine result page. The more keywords you have, the higher up Google will display your website.
Web Design & Development
The customer’s experience on your career coaching website is just as important as the actual work you do! A potential customer will leave your website if it takes longer than a few seconds to load. That’s why it’s essential to make sure your career coaching website development is the best it can be.
Included in web development is web design, meaning the layout and aesthetic of your website. It should look neat and attractive, so pick a layout that makes sense and choose a color scheme that is cohesive. Your website must also be user-friendly and accessible. That means no extra pages that don’t really make sense to your career coaching business or a layout that is difficult to manage. It is also imperative to make sure your business is optimized for mobile users. More often than not, people are searching for local businesses on their phones, so making sure your career coaching website can be mobile will make a world of difference. Include your logo and the name of your business as well.
Stealing is bad, right? We learned that when we were just kids. That pertains to stealing online content as well. Don’t steal other people’s content! Doing so will damage your reputation and your Google search engine ranking. If you do borrow content, make sure to give credit to the owner. You should not use other people’s content anyway because it doesn’t benefit you or your website; the best strategy is to write your own original content to distinguish your career coaching business from the rest.
Title tags are short descriptions of a webpage. They play a small but beneficial role in SEO. Every career coaching business should have a description and title tag with a keyword in the beginning as most search engines display only the first 60 characters.
Google My Business
Everyone is talking about Google My Business and so are we! Google My Business is great because it allows you to tie together all the previous best local SEO practices. Google My Business is a profile you can create on Google for your career coaching business. Within the profile, you can include:
- Career coaching business name
- Website link
- The physical address of the business
- Hours of operation
- Contact information (phone number, email, etc.)
- Business category
- Photos and reviews
All of these will aid in the credibility and authority of your business. Incorrect or missing information means missing out on potential customers.
Putting It All Together
Now that we have laid out and explained the basics of integrating local SEO best practices into your overall marketing plan for your career coaching business, it is time to put it all into action to bring in more patients and gain website traffic and conversions!
If you don’t want to do all of this by yourself, don’t worry. SEO Design Chicago’s experts have worked with career coaches throughout Chicago and across the United States to provide advertising and consulting services. We can help you too! SEO Design Chicago is national, so we can assist you from anywhere, no matter if you are in San Jose, Miami, or New York, we have got your back!
- How can I optimize my career coach website?
- How do I use Google My Business?
- What are keywords for career coaching business?
- Why is local search important for my career coaching business?
- Why should I use original content for my career coaching business?
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