If you’re struggling to attract new customers despite using traditional marketing strategies, you can probably find new success in this little-known but nonetheless effective strategy: blogging. As an interior design company, you’ve likely run a campaign or several that showcases the pretty aesthetics and professional designs you’re capable of. While this is all well and good, you could be missing out on the advantages blogs have to offer. Blogs are a uniquely personable and affordable means to drive up your internet traffic. This is all but guaranteed to attract new customers. Additionally, you’ll find that blogging is a strategy that is uniquely suited to the interior design business. In this article, we’ll be discussing what business blogging is, how to do it properly, and what some of the benefits are.
Blogging as an Interior Design Company
Let’s get into some of the specific details of what business blogging essentially is. We can start by defining business blogging, or the process of creating blog articles and archiving them on your website. These articles can be written by you, a member of your staff, or anyone at all, so long as it’s for your business. Hiring a digital marketing firm, such as SEO Design Chicago, is another popular option if you don’t feel comfortable handling this yourself. Regardless, the two main purposes of blogging are to introduce your business to curious visitors and to turn those visitors into leads.
There’s no limit to what you can write about in your blogs, but it’s often best to discuss issues that apply to your business. Most blog posts respond to a question of some kind, which is answered over the course of the article. The types of questions you might write about and answer can range from broad, concerning your entire industry as a whole, to specific, such as particular product reviews and the services you offer.
Making a Website
If it hasn’t become clear already: you need a personal website to make the most out of blogging. There’s no better place to host your blog. There’s also no better way to establish and expand your internet outreach, as people will inevitably want to see your website to learn more about you. Studies show that around 81% of consumers research a business online before making a purchase, so you can’t afford to not have one!
Why Should Interior Design Companies Blog?
You might be wondering if blogging really affects your bottom line all that much, especially compared to more traditional marketing methods. You’ll be pleased to know that yes, blogs do matter! As mentioned earlier, blogs are a great way to draw in new customers. They do this through several means that are explored in detail below. Blogs also go far in creating an online persona for your business. In an industry such as interior design, it’s imperative that you deliver a strong sense of personality in your brand. After all, coming across as bland is a surefire way to make potential customers look elsewhere. Blogs are also great for creating a sense of personal connection between you and your customers. Make sure not to pass up this opportunity since, according to studies, blogging is a highly cost-effective way to get new leads.
Blogs are a great way to increase your online presence, there’s no doubt about that. Each new article you post brings with it a new page on your website, and as a consequence, those who are actively looking for you will find you far more quickly. However, blogs really shine when it comes to increasing the rate of consumers accidentally finding your business. As you become more visible within the topics related to your business, people who are starting their journey into this area are much more likely to see and be drawn in by your blogs. So long as your blog’s content is interesting and relevant, visitors will proceed to immerse themselves in your content. This is the clearest means through which blogs function as a marketing tool for your business.
Search Engine Optimization
Search engine optimization, or SEO for short, is another oft-forgotten marketing tool that is connected to blogging in several key ways. SEO might have a scary-sounding name, but it’s really quite simple to grasp. SEO entails any and all efforts undertaken during a website’s construction to make it more visible to search engines. The main goal of SEO is to get your website to show up in search results when someone types in search terms related to you. The end goal of SEO is to get your website to the top of the organic search results.
You can start using SEO by optimizing your website’s perceived relevance to topics your business engages in. There are several ways you can do this. For now, we’ll discuss a few basic tips. Your first step should be to identify your keywords. Any term or phrase that a user types into the search bar to find you or a related business is referred to as a keyword, some examples of which being:
- Interior design firms near me (or near a specified location, such as Houston)
- Affordable interior design companies
- Best interior design companies
- Interior design consultations
The listed examples should give you a frame of reference for what you’re looking for. One of the great things about blogging is, naturally, it lets you maximize your keyword usage. Google uses the frequency of certain keywords on your page to determine which topics apply to your website, so be sure to use your keywords freely and often. By optimizing your website and blog posts for SEO, you’ve unlocked a powerful new marketing strategy that is sure to generate some leads.
Another facet of SEO that benefits from having an interior design blog is the number of links on your website. Although it isn’t obvious, Google uses the number of links on your website to help determine its credibility and by extension its search result ranking. Naturally, Google will push you higher on the search results page as you use more links. This is because websites with links are often more well-researched and trustworthy than those without as many links. Your website’s visitors will also think like this, so be sure to utilize links wherever you can! Once you have a sizable collection of blog posts, you can also use links to connect your articles to one another. Called internal linking, this is a great way to turn the traffic success of one of your web pages into multi-page traffic.
When it comes to forging relationships with your customers, blogs are second to none. In comparison to traditional advertising, your ability to communicate large amounts of information is vastly improved. Although it’s advised to keep blog articles under 3,000 words to avoid scaring away readers with a wall of text, this should be more than enough to write a thorough and entertaining article regarding almost any topic.
A common and effective way to know what to write about is to address commonly asked questions about your business. Writing about especially common questions, or “evergreen” prompts, is one way to guarantee success through blogging. Given how popular these questions are, you’re sure to receive lots of traffic from these articles. Since these questions are often asked, posts on it compound in value over time and make it simpler and easier for consumers to find you.
You shouldn’t forget about addressing specific questions, however. These types of queries give you an opportunity to demonstrate that you really know the ins and outs of your industry. If you want, you can even use your blog to respond directly to clients’ questions. This is not only a great way to convince these clients to purchase from you, but it also attracts customers who know that you care about customer feedback and concerns.
SEO Design Chicago Can Help Interior Design Companies Blog
Contact SEO Design Chicago for any and all of your digital marketing or blogging needs. We can handle or advise on any topic related to digital marketing. We also offer a plethora of services you can use to manage your online presence as an interior design company. If you’re looking for a company that can demonstrate the effectiveness of digital marketing, look no further.
- What is SEO?
- How does link building work?
- Why should interior designers blog?
- Why does my business need a website?
- What sorts of topics do blog articles usually cover?
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