Curating Content for Your Customers in the Interior Design Industry

If you’re struggling to attract new customers despite using traditional marketing strategies, you can probably find new success in this little-known but nonetheless effective strategy: blogging. As an interior design company, you’ve likely run a campaign or several that showcases the pretty aesthetics and professional designs you’re capable of. While this is all well and good, you could be missing out on the advantages blogs have to offer. Blogs are a uniquely personable and affordable means to drive up your internet traffic. This is all but guaranteed to attract new customers. Additionally, you’ll find that blogging is a strategy that is uniquely suited to the interior design business. In this article, we’ll be discussing what business blogging is for an interior designer, how to do it properly, and what some of the benefits of blogging are for interior designers.

interior design marketing

Blogging as an Interior Design Company

Let’s get into some of the specific details of what business blogging essentially is for an interior design firm. We can start by defining business blogging, or the process of creating blog articles and archiving them on your website. These articles can be written by you, a member of your staff, or anyone at all, so long as it’s for your business. Hiring a digital marketing firm for blogging, such as SEO Design Chicago, is another popular option if you don’t feel comfortable handling this yourself. Regardless, the two main purposes of blogging are to introduce yourself as an interior designer to curious visitors and to turn those visitors into leads for your interior design firm.

There’s no limit to what you can write about in your blogs, but it’s often best to discuss topics related to your interior design services, like your past projects, design concepts, how to style a living room, the best window treatments, how to design your dream home, and explain how the interior design process works. Most blog posts respond to a question of some kind, which is answered over the course of the article. For example, maybe the question is “How to find affordable interior design Chicago” or “how to find a local interior designer.”

The types of questions you might write about and answer can range from broad, concerning your entire industry as a whole, to specific, such as particular product reviews and the services you offer as a professional interior designer.

Making a Website for Interior Designers

If it hasn’t become clear already: you need a personal website to make the most out of blogging. There’s no better place to host your blog. There’s also no better way to establish and expand your internet outreach, as people will inevitably want to see your website to learn more about you. Studies show that around 81% of consumers research a business online before making a purchase, so you can’t afford to not have one!

Why Should Interior Design Companies Blog?

You might be wondering if blogging really affects your bottom line all that much, especially compared to more traditional marketing methods. You’ll be pleased to know that yes, blogs do matter! As mentioned earlier, blogs are a great way to draw in new customers. They do this through several means that are explored in detail below. Blogs also go far in creating an online persona for your business. In an industry such as interior design, it’s imperative that you deliver a strong sense of personality in your brand. After all, coming across as bland is a surefire way to make potential customers look elsewhere. Blogs are also great for creating a sense of personal connection between you, the interior designer, and your customers. Make sure not to pass up this opportunity since, according to studies, blogging is a highly cost-effective way to get new leads.

interior design blogging

Consumer Accessibility

Blogs are a great way for interior designers to increase their online presence, there’s no doubt about that. Each new article you post brings with it a new page on your website, and as a consequence, those who are actively looking for you will find you far more quickly. However, blogs really shine when it comes to increasing the rate of consumers accidentally finding your business. As you become more visible within the topics related to your business, people who are starting their journey into this area are much more likely to see and be drawn in by your blogs. So long as your blog’s content is interesting and relevant, visitors will proceed to immerse themselves in your content. This is the clearest means through which blogs function as a marketing tool for your business.

Interior Designer Search Engine Optimization

Search engine optimization, or SEO for short, is another oft-forgotten marketing tool that is important for interior designers. SEO might have a scary-sounding name, but it’s really quite simple to grasp. SEO entails any and all efforts undertaken during a website’s construction to make it more visible to search engines. The main goal of SEO is to get your website to show up in search results when someone types in search terms related to you. The end goal of SEO is to get your website to the top of the organic search results.

You can start using SEO by optimizing your website’s perceived relevance to topics your business engages in. There are several ways you can do this. For now, we’ll discuss a few basic tips.

Interior Design Keywords

Your first step should be to identify your keywords. Just like you use furniture to decorate a space like a dining room, we use keywords to fill your blog posts. Any term or phrase that a user types into the search bar to find you or a related business is referred to as a keyword, some examples of which being:

  • Interior design firms near me (or near a specified location, such as Houston)
  • Affordable interior design companies
  • Best interior design companies
  • Interior design consultations
  • How to find great interior designers

The listed examples should give you a frame of reference for what you’re looking for. One of the great things about blogging for interior designers is, naturally, it lets you maximize your keyword usage. Google uses the frequency of certain keywords on your page to determine which topics apply to your website, so be sure to use your keywords freely and often. By optimizing your website and blog posts for SEO, you’ve unlocked a powerful new marketing strategy that is sure to generate some leads.

interior design blog

Link Building

Another facet of SEO that benefits from having an interior design blog is the number of links on your website. Although it isn’t obvious, Google uses the number of links on your website to help determine its credibility and by extension its search result ranking. Naturally, Google will push you higher on the search results page as you use more links. This is because websites with links are often more well-researched and trustworthy than those without as many links. Your website’s visitors will also think like this, so be sure to utilize links wherever you can! Once you have a sizable collection of blog posts, you can also use links to connect your articles to one another. Called internal linking, this is a great way to turn the traffic success of one of your web pages into multi-page traffic.

Consumer Relationships

When it comes to forging relationships with your customers, blogs are second to none. In comparison to traditional advertising, your ability to communicate large amounts of information is vastly improved. Although it’s advised to keep blog articles under 3,000 words to avoid scaring away readers with a wall of text, this should be more than enough to write a thorough and entertaining article regarding almost any topic.

A common and effective way to know what to write about is to address commonly asked questions of interior designers. Writing about especially common questions, or “evergreen” prompts, is one way to guarantee success through blogging. For example, write posts about art, how to decorate a new home on a budget, lighting, flooring, and other advice you can give as a professional interior designer. Given how popular these questions are, you’re sure to receive lots of traffic from these articles. Since these questions are often asked, posts on it compound in value over time and make it simpler and easier for consumers to find you.

You shouldn’t forget about addressing specific questions, however. These types of queries give you an opportunity to demonstrate that you really know the ins and outs of your industry. If you want, you can even use your blog to respond directly to clients’ questions. This is not only a great way to convince these clients to purchase from you, but it also attracts customers who know that you care about customer feedback and concerns.

interior design content creation

SEO Design Chicago Can Help Interior Design Companies Blog

SEO Design Chicago offers interior design marketing services. We know that as an interior designer, you are busy working on projects for your client. That is why we offer professional blogging services. We can write on any interior design topic, from budget to art to lighting and window treatments. We love working with designers. While your bring your vision to life for your clients, we will write creative posts for your website. From designing for each room type to how to decorate a dining room or living room, we can write blog posts on any topic for your interior design site.

Contact SEO Design Chicago for any and all of your digital marketing or blogging needs. We work with interior designers and interior design firms to market their services. If you’re looking for a company that can help you market your interior design services, we can help. Our team has worked with interior designers in the past to show off their decor and finished product in blog posts on their website. We can also help pair you with affordable influencers. Contact us for interior designer marketing services today!


  • What is SEO?
  • How does link building work?
  • Why should interior designers blog?
  • Why does my business need a website?
  • What sorts of topics do blog articles usually cover?

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