Why You Shouldn’t Buy Backlinks for SEO

When it comes to backlinking, there are a variety of different opinions on what the most effective best practices are. Even though some tactics may work, they are not all equal. White Hat SEO versus Black Hat SEO offer two extremely different perspectives on acquiring backlinks. White Hat SEO is the correct way to optimize websites. Black Hat SEO is the opposite of White Hat SEO.

Black Hat SEO violates search engine guidelines, uses manipulative tactics, and focuses on quick wins. One of the main characteristics of Black Hat SEO is buying backlinks for SEO. This article will tell you about buying backlinks for SEO, why you should not do it, and the proper way to gain backlinks.

don't buy links

What is a Backlink?

To start off, we’ll talk about what a backlink is. A backlink is a link from a page on one website to another. If someone links to your website, then you have a backlink from them. If you link to another website, then they have a backlink from you.

Importance of Backlinks

Backlinks are important and help with three main things. The first of these is rankings. Search engines like Google see backlinks as a “vote of confidence”. Generally speaking, the more votes that your webpages have, the more likely they are to rank higher on relevant searches. The second of these is discoverability. Search engines find new content by revisiting pages they already know about to check for new links. Because of this, they may discover your content faster if you get backlinks on popular pages. The third is referral traffic. Backlinks exist to point people to useful resources, which is why they’re clickable. When someone clicks on the link to your website you get referral traffic.

Good Backlinks

First thing you need to know is that not all back links are created equal. Here are some of the many attributes that contribute to backlink quality. Relevance Google places more relative value on relevant backlinks because people are more likely to click on them. They can tell which links are actually relevant and which ones aren’t. If you are simply adding a bunch of links to your website pages to other sites, it won’t help you as much as adding sites that are relevant. If you want good traffic and happy customers, make sure your links are relevant. Authority Backlinks from strong web pages usually transfer more authority than those from weak lines. Backwards from strong pages don’t always transfer more authority. However, Google has a fair number of pages describing various methods for assigning value to back links.

Internal backlinks also contribute to a page’s authority. If you link your pages together, people will also be able to easily navigate your page. This helps the flow of your site as well as encourages people to look around. Traffic Backwards from high traffic pages will usually send you more referral traffic than those from low traffic pages. There is a correlation between rankings and back links from pages with organic search traffic. However the numbers backwards from unique websites and pages of authority is more important. It is also important to think about where you place your links. Some links and webpages will have more authority than others. If your link will likely end up in the site’s footer, or along with 50 other sites in the sidebar, then it would be best to put your energy and other opportunities. Non-followed backlinks usually don’t influence the links pages rankings. Since link building takes time and effort, it’s best to prioritize getting followed links. Anchor text is clickable words that form a back link. Anchor text does matter, however it’s not as important as other things.

buying backlinking

Cons of Buying Backlinks for SEO

Buying backlinks is often the quickest way to acquire them, and for lots of businesses, it’s the most appealing option. The problem is the Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Paying for backlinks is unethical, and the same with the politician paying for people to vote for them in election would be. It causes problems for your site, and it often doesn’t work.


Any website that is found to be engaging the practice is liable to be penalized by Google. The consequences for these penalties can be extremely severe. For example, it’s common for penalized sites to lose rankings for all keywords for six months or more. Many penalized sites never fully recover their rankings, which indicates that being caught buying backlinks leaves a permanent mark on a sites record. If you want a risk-free approach to SEO, you should not buy them. Temporary gains are not worth the risk, even if you perceive it to be a little one. Instead, it’s better to invest your money in creating content and promoting your site in a way that attracts natural backlinks. This approach doesn’t cost more money, and you can ultimately achieve the same results. it just requires more patience

buying backlinks

Dofollow v. Nofollow Links

Dofollow links push your search engine rankings up, and nofollow links don’t. This is because Google’s algorithm only counts dofollow links in their ranking signals. When it comes to link building, you should generally always aim for dofollow links. When buying backlinks, it can be difficult to see what is a dofollow link default and what is a nofollow link. Having a nofollow link that you have also purchased will put you at risk of double penalizing you. The first penalty would be from Google for buying the link. The second penalty would be having a no-fault link that does not raise your search engine ranking.

How to Acquire Backlinks Properly

Getting backlinks, or link building, is the process of acquiring backlinks from other credible websites. Having these websites reference your contact through the use of motion and helpful in gaining new audiences. Some ways that you can acquire backlinks using infographics, checking for broken links, creating relevant content, and reaching out to resource pages.


Infographics are a way to display data, and allow for your reader to know information quickly and efficiently. Visual data tends to be easier to understand than written contact. When your site creates an infographic that displays relevant content and data, it is likely that other sites will want to use this infographic. This will create a backlink to your site.


Broken Links

There are many links and blocked websites that are no longer active, and the reader may not be aware of this. In a competitor backlink analysis, the two you choose for researching your competitors backlinks but also let you know what links they use. If you go through the links and find one that is either no longer active or doesn’t work, you can send a message to the moderator of the webpage and let them know. This is also an opportunity for you to promote your web page or contact that they can use to replace the non working links.

Creating Relevant Content

In order to track readers, you need to create relevant content. Backlinks for most use when content appeared as posts, quizzes, videos, how to post, and infographics. Following these popular searches can help inspire you and what your contact should look like. This can also help inspire you as a cartoon creator to create what your audience wants to see.

Research Pages

Research pages are a great place to reach out to to order pro your website. These pages tend to be shorter and easier to read. This makes them favorable for readers who want to get quick information fast. They will be able to scroll through the suggested article links and click on them for more information. Politely reaching out to these sites and requesting an article be mentioned can go a long way, especially if the reference page is considered a high domain authority.

buying backlinks for seo

Buying Backlinks for SEO Doesn’t Work 

It is important to remember that if you get caught buying backlinks for SEO, you will have problems with Google and other websites. It doesn’t help you or increase your chances to get more customers, especially if they are to irrelevant sites. As you focus on the good ways to improve your website, you won’t need to pay for backlinks. It will come organically as you improve.


  • Why shouldn’t you buy backlinks for SEO?
  • Should I buy backlinks for SEO?
  • What are broken links?
  • How to use backlinks?
  • What are dofollow and nofollow links?

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