Unlike airline companies that can travel across the country and have a wide target audience, ambulance companies are only really local institutions. They rely on business from people in a designated area and do not venture out of that area. Ambulatory services need to market to a target audience just like any other service. Because they depend on location-based targeting, the best way to do that is through local SEO (search engine optimization), which takes advantage of all that the internet has to offer to promote your business.
In this article, we’ll talk about what local SEO is, and how you can get your ambulatory service company started with local SEO and ambulatory service marketing agencies.
Table of Contents
What Is Healthcare Local SEO?
Let’s start with the basics: what is local SEO? Local SEO is about increasing your website’s visibility for those that want more emergency care options in your area. It takes the SEO we know and love and adds location-based targeting. It is confined to one geographical area, hence the “local” aspect. So, when someone searches for emergency care ambulatory services with the term “near me,” your services will pop up. It is so important to take advantage of the benefits of local SEO to aid those in areas that may not have access to emergency care.
Why Is SEO Important For Ambulatory Services?
So, how exactly is local SEO beneficial for ambulance companies? In a few words, it’s because SEO can make your emergency care services more visible to prospective patients. After all, it is emergency care; they need to be accessible and noticeable. Prospective patients are your target audience. Whether you’re competing with another ambulatory service company or trying to start up in an area without any emergency care, local SEO is going to help you generously in the long run.
Optimizing your emergency care website for local SEO will help you:
- Reach local patients by increasing your website’s visibility
- Boost your website’s rank in local searches
- Improve your website’s user experience
- Improve patients’ perception of your business
- Make a good first impression with an organized, well-designed website
All of this can aid you in optimizing your site so it appears higher in local Google searches.
More often than not, when someone does a local search, it results in a phone call. By not optimizing your website and content, you are missing out on a ton of potential business.
How Do You Get Started With Local SEO?
Here are five ways you can enhance your patient transport services with local SEO:
Improve Your Website
First and foremost, make sure your website runs smoothly. No one wants a slow-loading site or one that is hard to navigate, so it must be visually appealing and enhanced for usability. Your website is the first impression you’re going to make to potential customers, so it should radiate expertise and professionalism, and prioritize care for patients. They may even go and talk to others about your patient transport services, thus gaining you more customers.
To optimize your site for local searches, take the time to ensure the following are included on your site:
- Your business phone number and hours of operation must be in a visible location on the website, usually within a footer or on a Contact Us page
- Make sure your website has easy navigation so people can find ambulatory service information quickly
- If you have a color scheme or design your business sticks to, implement those into the website
- Integrate CTA (call-to-action) buttons that help customers move forward with patient transport next-steps
- Include complete contact information so people can get in touch with you
- Include visuals (photos or videos) to make your website more engaging so it is not just long paragraphs of words
- Ensure your website is compatible with mobile so prospects can search for it on there or on their computer
Create New Content for Local Patients
You always want your patients to have the most up-to-date information about your practice. Nothing can beat new and improved, high-quality content. Content is key when optimizing for ambulatory services SEO. You can insert keywords, phrases, and information that search engine crawlers look for when matching someone’s search query with results. Good content also helps establish your authority and ensures people see your ambulatory services as trustworthy.
If you want to attract new patients to your practice, creating strong content is imperative. This might include:
- Information about a local event you’re hosting, attending, or sponsoring
- Featuring an article about new employees or medical professionals joining your team
- Featuring an article about new medical technology your practice might be using
- Information about a new service you are offering
- Services you perform only at certain locations
- Short videos about how to stay healthy during different seasons
Make sure to include location-based keywords in your content. Include the city your business is located in to ensure this. These keywords and phrases can be included in almost every aspect of your website: the URL, headers, meta descriptions, image file names, and title tags. That will be the driving force for your patient transport and ambulatory services.
Claim Your Google Business Profile Listing
SEO success with your business is inevitable by claiming your Google Business profile listing. This listing usually appears at the top of the search result page along with a few other local businesses. If you have not yet claimed your Google Business profile listing, it’s easy and free just by providing your practice’s name, address, contact information, and hours of operation. By adding this information, you are providing local customers a quick but detailed summary of your business.
Ask For and Respond to Patient Reviews
Online reviews have become extremely important in the past few years as the internet has become the deciding factor for most things. People trust online reviews almost as much as they trust personal recommendations. Online reviews are a necessary part of ambulatory service and healthcare marketing as people look more into user reviews to evaluate a practice.
Customers want to find the right business for their needs. Plus, especially with healthcare, it’s so important to get it right the first time. When researching, people will look at reviews to help them in their decision-making process. Reviews will help build your authority and trustworthiness as a local business in your community and show customers how you handle negative feedback.
To gain more positive reviews, ask current, long-time customers to rate their experience at your practice. Encourage them to leave feedback on your Google Business profile or other local listings. It is not a bad idea to distribute pamphlets or send a text or email on how to leave a review to make it even easy for them. When a patient leaves a review, take the time to respond to them.
Don’t worry if you get some negative reviews. This allows people to get the full picture of your practice. Leaving the negative reviews shows your desire to be transparent to other customers and prospects.
Gaining positive reviews helps new patients checking out your practice decide if you are a good fit for them. And remember, even if they don’t end up needing your patient transport services, their interactions with your website can still boost its position on the search engine result page.
One easy strategy we suggest is pay-per-click (PPC) advertising. PPC is nice because you only pay for an ad when someone clicks on it. That means it’s super budget-friendly and every dollar you spend is being used how you want it. Ambulatory service ads also tie in with local SEO to ensure your site gets more visibility and traffic to boost your search engine results.
Another important strategy to utilize is Facebook advertising. We recommend using Facebook to advertise for your ambulatory services because it allows you to target specific demographics to market to the exact audience you want.
Ambulatory Marketing Services
With all that being said, sometimes you may not have the time, resources, or staff to totally makeover your website to optimize it to get the best local SEO results. After all, you are running a professional healthcare company sending out ambulances to save lives. That’s okay – that’s what marketing services are for. It can be super overwhelming to even know where to start with marketing, so consider hiring an ambulatory service marketing company. Plus, in the ever-changing healthcare industry, it can be hard to keep up with the trends and cycles. A marketing service company will take care of everything so you don’t have to.
Luckily, you don’t have to go very far to find a trustworthy ambulatory services SEO company! SEO Design Chicago has over 10 years of experience working with healthcare facilities to improve their advertising and marketing plans. You can trust that we are the SEO experts you’re looking for to aid in your business venture. With SEO Design Chicago at the helm of your marketing plan, you can finally focus on providing the best emergency care and sending the fastest ambulances to save lives.
- Why are local SEO services important?
- Why is SEO important for healthcare?
- What are the benefits of local SEO?
- Why are online reviews important?
- What are other strategies to market ambulatory services?