Etsy is one of the most popular platforms in the third-party marketplace industry. It gives creative people a great opportunity to sell their unique products online. On Etsy, you can create a virtual online store and sell goods and services exclusively online. If you want to learn how to be successful on Etsy, there are some things you should keep in mind. Some people work full time and rely their whole income on Etsy purchases, and others have Etsy as a side project. Nevertheless, here are some basic steps and tips on how to sell more on Etsy!
10 Etsy Seller Tips So You Can Sell More
1 – Choose Your Niche or Big Idea
When choosing the niche for your Etsy shop, make sure you choose something that interests you and fits your main passions. This is a good idea because then you will never grow tired of making products that fit in this specific category. Once you have a good idea of what you want to be selling, look to other sellers for inspiration. What kind of language do they use when referring to the products? What makes their products unique? How do they present their content in a good manner? Look at other shops that match your main interests and see how successful they are. Finding blog articles, eBooks, and podcasts from your favorite e-commerce platforms is a good way to get started. If you have a strong passion for something that you can make or sell, you still have to make sure that it will be able to create a profit.
2 – Create Your Products Then Register and Stock Your Shop
Now that you’ve figured out your niche, it is time to create your shop. You need to register for an account on Etsy before opening a shop. It is free to sign up, but Etsy charges a listing fee of about 20 cents. Transaction fees also apply to the cost of shipping, which is around 5 percent, and payment processing fees are there as well, which is 3 percent plus 25 cents.
Make sure that you stock your shop with as many items as you can to start. You want to appear professional, and only offering a few items can actually hurt your ratings. Try to keep your shop as full as possible. This way, you won’t have to worry when you only have a few items to start with. Keep adding as you go, and as often as you can.
3 – Choose Your Subscription Level
Etsy has two different subscription levels. Etsy Standard has all the basic tools which sellers can pay for as they use them without being required to sign up for a monthly subscription. On the other hand, Etsy Plus is a subscription package with additional tools that are available to sellers in good standing for about $10 a month. Etsy Plus subscribers receive credits every month, which have to be used before the end of the subscription cycle. The fee for Etsy Plus is automatically deducted from your balance every month until you cancel your subscription. You should note that Etsy does charge sales tax for this fee to U.S. sellers where applicable.
4 – Take High-Quality Photos
A picture is worth a thousand words, and even more so on Etsy. If you have professional-looking pictures, this will make your site more credible and more appealing. Use different angles and depths to show the detail of your items. It is always a good idea to post multiple images, with at least one of those photos showing the product in action. While you do not have to hire a professional photographer, you should have a good camera to present your products in a good light. Avoid using blurry, mediocre photos because this might turn potential buyers away.
5 – Write Detailed Descriptions of Your Products
Your descriptions should be thorough enough to promote the product and all that it has to offer. This is the key to learning how to sell more on Etsy. Do not sell it short by labeling it with boring and generic descriptions. Having great detailed descriptions will help you learn how to be successful on Etsy.
5 – Be Creative with Packaging
Customers are always excited to receive their Etsy purchases, and you can make it even more exciting by providing creative and quality packaging. Not only will it make your customers happy, but it will show that you are professional and that you appreciate their business. Go beyond using boxes and envelopes. Include business cards or notes with the product for customers to give to their family and their friends. The Etsy community has a bunch of creative shoppers and sellers, so make sure that you exceed this reputation with beautiful and creative packaging.
6 – Build Your Brand
Branding is not just about the shop and your products. It’s also about you. Launching your Etsy shop, creating unique products, providing outstanding service, and establishing yourself as an expert are all ways to establish your brand. Consider creating a distinctive logo for your shop. Use your new logo on your shop, ads, business cards, and packaging. This will help establish trust and confidence with your customers, indicating the quality of your products and brand.
7 – Market Your Brand on Social Media
Social media plays a big part in today’s marketing strategies and in order to build a loyal following, strategic communication strategies are a must. Create profiles for your store on Facebook, Twitter, and Instagram at the least. You can also create profiles on other platforms if you have the time. With social media, you can develop a relationship with your customers. Interacting with your followers is a popular source of engagement that shows how personable your brand is.
Something as simple as liking and responding to comments lets customers know that you appreciate their support.
These platforms are also a good source for influencers to discover your brand and share it with their followers on social media. Make sure to use the live feature on Facebook, Twitter, and Instagram. This is a quick way to announce new products or any upcoming news about the company. If customers happen to post pictures with our products, feature them on your page (with their permission, of course), or story to increase engagement. This strategy increases your visibility and provides completely free marketing opportunities. You can promote your blog, products, sales, and discounts – and doesn’t cost anything more than your time. Marketing your brand on social media will bring you more success selling on Etsy.
8 – Put Thought Into Your Titles, Tags, Keywords, and SEO
This is where you should use SEO to your advantage. SEO is one of the keys to learning how to be successful on Etsy. Use titles, tags, or keywords and SEO to your advantage. Research the words that drive the most traffic and use them for their products. A lot of your potential customers will come from internet searches. It is important to make your Etsy shop SEO-optimized. Doing so will help your shop and products rank near the top in web searches.
Make sure you consider everything from your business name to the titles and descriptions on your shop. When writing product details, every aspect of the product should be addressed (size, color, condition, uses, shipping, etc.) to minimize any concerns from a customer while satisfying the search engine. Keeping the shop updated by adding new content will also help optimize search results.
9 – Create a Mailing List
Emails are a fast way to reach customers. By sending out email campaigns, you can keep customers in the know of any new products, changes, or sales your business is holding. It’s also a great way to assist customers and seek feedback. This action helps maintain brand awareness by appearing in the shopper’s inbox every week.
10 – Start a Blog
Even if your products are unique, there are bound to be other sellers that offer similar items. You can be successful on Esty by promoting yourself well beyond the Etsy website. Starting a blog to share information about your products is one way to increase visibility apart from Etsy.
Consider including details about yourself and your products (how they are manufactured, etc,). Be sure to use relevant keywords for SEO. Another great idea is to write about topics that your shoppers are interested in. For example, if you sell eco-friendly products, write blog posts about how your shopper can be eco-friendlier in their day-to-day lives. Starting a blog is one of the best ways to learn how to be successful on Etsy.
Use These Tips to Be Successful on Etsy
The bottom line is, in order to have success selling on Etsy, you have to be credible. Focus your marketing efforts on customer service and how you will present your company to the public. Make sure that you stay up to date on trends and get new tips through research. Make sure your business is established in every aspect from outreach to SEO to your product’s quality. These actions will help you build your brand and reputation into something bigger and better! We hope that these Etsy seller tips have helped you out. For more questions on having success selling on Etsy, reach out to SEO Design Chicago Today!
- How much are Etsy fees?
- What kinds of subscriptions are available for Etsy?
- Why is building your brand important for Etsy?
- Why is marketing your brand on social media important?
- How can I be creative with my packaging?