Having a strong marketing plan for your business is no small task. With an ever-growing world, it is important to work towards getting your brand or product in front of consumers as much as possible. But, with so many products and services for every industry, it can be challenging to make your brand stand out. That’s where marketing comes in. Not only do you work to put yourself at the forefront of your consumer’s minds but also you have to captivate them enough for them to want to invest in your brand. Visuals often work best when trying to leave said impression. Consider the DoubleMint commercials of the past or an Old Spice ad. Video advertising stays in the minds of your consumers much longer than print. That being said, it might be time for you to research the difference between Youtube vs Facebook video advertising.
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Getting Started with Video Advertising
Before you begin video advertising on YouTube, Facebook, or anywhere else for that matter, there are a couple of things to keep in mind. The creation of your actual video ad, the budget you have to work with, and which platform you have the most familiarity with. Unfortunately, there is a finite amount of time and money one has to work with. As well, if you know nothing about video editing, marketing, or how either YouTube or Facebook works, you’ll have to learn new skills. Or, you will at least hire someone who already has that knowledge.
Time and Financial Cost for Video Advertising
Consider if you will be creating the video yourself or hiring someone to do it. Creating a captivating video advertisement can be time-consuming and may or may not be expensive. You have to factor in things that go into making the video: location, audio, materials, etc. You also have to factor in the time it takes to edit the actual video which may take you much longer than making the video itself. Plus, you will need to pay for any software needed to make and edit it. If you do this process yourself, you are being taken away from the other factors of the marketing process. If you have someone else do it, you have to consider that you are also subject to the other person’s time schedule for completion as well as their pricing for such a service.
Knowledge Cost and Choosing a Platform
If you only use social media for consumption, you might have to do a bit of research before using it for marketing. Going on YouTube or Facebook every day doesn’t equate to knowing how to market on these platforms. So take stock of your skills and knowledge. If you are more familiar with YouTube vs Facebook (or vice versa), it may be in your best interest to learn more about the platform you choose for your video advertising. If you need to market on a specific platform, you may need to learn new skills altogether. This all can take time which you should factor in when thinking about the time-cost.
YouTube Advertising and YouTube Ad Stats
YouTube is the most popular video streaming platform and a great avenue for placing video advertisements. Advertising on YouTube can be a profitable avenue considering the platform’s worldwide audience. Assuming you’ve already made an amazing video and are ready to go, YouTube has an easy process to get started. As well, they also offer an ads leaderboard which includes a monthly report of the best ads worldwide. This can help you not only see what your competitors are doing to succeed but also help you keep track of your own YouTube ad stats. You will also need to consider the type of ads you will create for your video advertising campaign as YouTube offers a variety.
Types of YouTube Ads
Viewers who watched ads on YouTube were 10-23 times more likely to subscribe or share the brand’s info. YouTube advertisements are done through Google ads and there are several types to choose from depending on your needs, the type of video you have, and your overall marketing strategy.
With TrueView ads, the viewer has more control as they can choose to skip the ad if they’d like. These ads are the most popular and do well because you only pay for the ads that people watch. This can be incredibly helpful for your statistics because in general the users who choose to watch end up having genuine interest.
There are two types of TrueView ads. Instream Ads will play before or during a YouTube video. Viewers are given the option to skip after 5 seconds. You only pay if the viewer watches for 30 seconds or until the end (if the ad is less than 30 seconds). YouTube Discovery Ads appear alongside videos, in YouTube search results, or on websites geared towards your target audience. You only pay if viewers choose to click on the ad.
Non-skippable ads are the bane of every viewer’s existence. Keep this in mind if you choose this type of video advertisement. These types of ads give no option to skip them. They have a maximum length of 20 seconds but for most viewers, that can seem like an eternity. These ads play within the video player and can occur at the beginning, middle, or end of a video.
Bumper ads are short ads that also cannot be skipped. They have a maximum length of 6 seconds and occur at the beginning of a video. The viewer must watch it before the video plays. Depending on your product or service, creating a 6-second video advertisement may prove difficult. Having such a short time constraint may or may not be challenging for you, so take this into account before choosing this type of ad.
These types of ads are either image or text-based and appear directly atop your video. They only appear on the desktop version of YouTube. Overlay ads are small and banner-like. They appear while your video is playing and takes up 20% of the video’s screen. It doesn’t obstruct the view of the video as it appears at the bottom. Viewers can turn it off and by clicking it, it will take them to a page of your choosing.
Facebook Video Advertising and Ad Stats
Facebook is the undisputed champion of social media. It can be an easy way to market due to its incredible reach. When deciding on Facebook video vs YouTube, the number of users cannot be ignored. Facebook has over two billion monthly users that originate from all over the world. As a business-minded user, you have quite an audience at your fingertips. If you don’t already have a business Facebook page, you are missing out on a grand opportunity.
One of the best things about advertising on Facebook is its effective target marketing. You have the opportunity to find potential customers worldwide who would be interested in your brand based on their preferences. Rather than spend money casting a wide net, Facebook allows you to find the sweet spots where interested potentials will come to you. Their advertising tool is user-friendly and clear-cut. You set the amount you want to spend, choose your target audience and Facebook takes care of the rest. They also provide easy-to-understand performance tracking reports. Whether you are using image-based or video advertising, Facebook makes it easy to get your ads in front of your desired consumers.
Where Facebook Ads are Placed
You can have your video advertising appear in the Facebook News Feed. It’s full of status updates, videos, and pictures from advertisers, Pages, Groups, and individuals. It’s a great place to showcase your product or service by getting in front of your consumers. When making your campaign, you not only advertise on Facebook but also Instagram, Messenger, and Audience Network. Utilizing one or all of these can help reach a variety of consumers. What’s more, Facebook offers affordable rates for their campaigns.
Video Advertising in Other Places
It’s important to note that you don’t have to limit yourself to just YouTube vs Facebook. Although these are the most popular video streaming platforms, there are still more options. Any site that offers videos can be an opportunity to advertise. As well, consider having a variety of different ads of various lengths when dealing with video advertising. Depending on your specific product or service, shorter videos might do better than longer ones, or vice versa.
If you’re placing ads on a variety of places, consider which type of ads do the best. You should also consider what is captivating to viewers and make your ad as engaging as possible. This way, your viewers will want to take the “call-to-action”. A key to marketing success is to utilize a variety of different marketing forms. Using a combination of image and video advertising will do well. Being well-versed in multiple social media platforms will also do you well. If you are new to online marketing, things may seem daunting. However, with a little research and effort, there are multiple tools that can help your marketing goals.
- Which is better: YouTube vs Facebook?
- Are YouTube Ads expensive?
- Are Facebook Ads expensive?
- Where can Facebook Ads be placed?
- What are the types of YouTube video ads?