What is the Purpose of Triller?

In the fast-moving world of social media, it seems that there are new video maker and video editor apps popping up every day. These social apps are a great way to reach a large online audience. One such app is Triller. There are more than 50 million active Triller users each month.

So what is Triller and what can you use it for? Triller is a music video making app, with some similarities to TikTok. The app can be used to create videos, as well as attract and connect with tons of users and creators. It is also emerging as a new place for businesses and brands to engage in marketing and advertising strategies. In the next few years, we will likely see more brands taking advantage of this platform to build up and connect with their audience.

triller app

What is Triller?

Triller is a short-form video creation app. It was created in 2015 and marketed as a simple and easy way for users to create their own high-quality music videos. The app lets users choose a song snippet and record a video clip to go along with it. Users can then share these music videos with others. Triller videos are not unlike Instagram Reels.

The app is described as being “AI-powered,” allowing users to create professional-looking videos in seconds. Besides being a music video making app, Triller is also social. The platform has many different functions that allow users and creators to connect with each other with short videos.

The Triller app has been downloaded over 250 million times and is continuing to grow. Many celebrities, like Alicia Keys, Justin Bieber, and The Weeknd are also using the app to create their own videos. The app’s ability to partner with the music industry is one of the factors that makes it unique.

In fact, Triller claims to have the rights to 97% of licensed music for use on its platform. Triller has also started to take advantage of the need for “alternative live events” as a result of the Covid-19 pandemic. The app frequently hosts virtual events and live videos from concerts to celebrity boxing matches.

How Does the Triller App Work?

Triller is not just a simple video editing app. There aren’t many apps like Triller, but the basic interface of the Triller app is pretty similar to TikTok. It works on both android and iOS. If you have spent any time on TikTok, then you should be able to learn how to use Triller fairly easily.

Like TikTok, you can follow other creators on Triller. You can also like and comment on their videos, share their videos, and create videos of your own. There are several sections of the app that have their own unique functionality. Let’s take a look at how to use each section of the app.


Once you open Triller, you are greeted by the homepage. This is a feed similar to other video content creation apps. The feed is separated into three tabs: Following, Music, and Social. The Following section shows videos from creators you are following. The other two options are similar to TikTok’s “For You” page, where you can discover new videos. To move through the videos, you can simply swipe up or down.


If you click on the music note symbol on the navigation bar, it will take you to the Discover section. This is where you can search for music. If you find a clip that you like, you can listen to it, use it for your own Triller video, or watch the top videos featuring that song. Triller has partnerships with major labels (like Universal, Sony, and Warner) so there is a lot of music to choose from.

making music video app


The magnifying glass symbol will take you to the Search section. Here you can use the search bar at the top of the screen to search for videos or keywords. This page also features a leaderboard. This is split into top videos, featured videos, and recommended videos. Tap on a video to watch it or swipe to move on to other videos.


The plus symbol on the Triller app is where you will go to record, upload, and share videos. You are first given the option to create a social video or a music video. Social videos will let you start recording right away. For making music videos in the app, you have to choose a song to use first. With both options you can add filters, adjust speed, crop, and record different takes.


The bell symbol represents the Activity screen. This is split into two sections: You and Following. The You section is where you can find reactions to your own videos, such as likes and comments. The Following section shows the activity of the creators that you are following.

Triller vs TikTok Comparison

As a video content creation app, Triller is naturally often paired up with Tiktok. There are many similarities between the two apps and they are both simple and easy to create fun videos. Both apps can combine lip syncing with video effects, filters and effects for photo editing. However, there are also a few major differences. The first major difference between the apps is their relationship to the music industry. While TikTok seems to be moving against the music industry, Triller appears to be working with it.

For example, you can only listen to 15 seconds of music on TikTok (due to limited deals with music labels). There are other apps which similar to Triller, such as the Vigo video app, but they too are limited to short videos lasting only 15 seconds. Triller, on the other hand, has partnerships with most of the major music labels and allows users to listen to the whole song.

The second major difference is the way that each app uses video editing and “AI technology,” or artificial intelligence. The Triller app uses its AI tech to edit videos for users. TikTok allows users to edit their videos themselves. TikTok’s AI technology is based more on discovering a user’s personality.

The app uses this technology to analyze user interests and preferences to create a more personalized experience. Lastly, there are a few minor differences in the overall design and functionality of both apps. Triller’s interface is more focused on leaderboards and genre charts, while TikTok primarily uses trending hashtags.

what is triller

Marketing and Advertising on Triller

Triller is a rising platform that is giving brands better access to millions of users. Like TikTok, Triller provides a lot of fun and creative ways for businesses and brands to interact with their target audience. However, unlike Tiktok, Triller does not currently support ads. They do, however, let creators crowdfund to raise money from other users, partnerships, and advertisers. This leads naturally to influencer marketing.

The main way to increase exposure on Triller is through challenges with sponsored content and influencer marketing. Brands can partner with Triller influencers to promote their products or services in sponsored videos. They can also participate in (or create their own) Triller challenges. Similar to TikTok, these challenges can be tracked using branded hashtags. When used effectively, these strategies can be a great way to drive up traffic and engagement using the app.

Are Brands Using Triller?

Social media marketing is an important part of any successful marketing strategy. This means that brands are always looking for new platforms where they can reach a larger audience. While Triller is still gaining traction, there are a few major brands that are already using it. The list includes major brands like Mcdonald’s, e.l.f. Cosmetics, Pepsi, Chipotle, and Boost Mobile. Let’s take a look at two examples of brands that have started using Triller as a platform to boost their audience.

e.l.f. Cosmetics

The cosmetics brand e.l.f. was one of the first beauty brands to start using Triller. During the 2020 holiday season, e.l.f. released their “E.l.f. The Hauls” campaign. It featured a five-track remixed holiday album and partnered with various influencers and celebrities. The campaign was released on Triller, TikTok, Youtube, Instagram, Spotify, and Apple Music (although each app had its own unique content). The brand cleverly found a way to grow its audience on multiple different platforms at once.


Pepsi is one of the biggest brands using Triller at the moment. At the beginning of 2021, the brand launched a music competition on the app. The virtual hip-hop contest, called “Pepsi Wild Cherry Your Wildest Dreams,” allowed users to compete for the chance to be featured in a Pepsi ad.

Pepsi has stated that they want to use the app to allow users to react and respond to entertainment in real-time. In an effort to connect with the social media audience, Pepsi will continue to look for creative new ways for users to experience their products.

what is triller used for

How to Get the Triller App

You can get the Triller app for iPhone or Android in the app store.

Triller as a New Marketing Space

In the world of social media marketing, new apps are appearing frequently. Triller is one such music video platform, which already has tens of millions of active users monthly. To keep up with the competition, it is important for businesses and brands to find new ways to connect and interact with their target audience. Finding creative ways to reach users is crucial for success.

For more help managing your social media presence, consider using a social media management agency. SEO Design Chicago’s team of social media experts offer a variety of social media management packages. We will work with you to optimize your profiles and create content that gets you noticed!


  • What is Triller?
  • What is Triller used for?
  • Is Triller similar to TikTok?
  • How can I use Triller to market my brand?
  • What brands are using Triller?

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