SEO is a vital factor in determining the success of any company, including HVAC companies. More people are looking for HVAC companies online for their heating and air conditioning home services, making SEO for HVAC contractors even more important. If you want customers to be able to easily find your company online, you need to start working on your HVAC SEO strategy.
In this article, you will learn all about the top SEO strategies for HVAC contractors. These include using the best HVAC keywords, relevant content creation, local SEO, off-site SEO, and user experience. Combine a few or all of these SEO techniques to improve your website’s SERP ranking.
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What is Search Engine Optimization?
It is important to understand what exactly SEO is and all of its elements before you can work on improving your own SEO. SEO stands for search engine optimization. This is the marketing practice of organically increasing traffic to websites.
To increase website traffic, you need to increase your search engine result page (SERP) rankings, improve site content, improve your keywords, improve organic traffic, and provide excellent user experiences. All of these work together to boost the traffic to a website.
SEO is important because it determines where you rank on SERPs. Think about the last time you went onto the second page of a search engine. You probably don’t even remember. That’s why it is so important that you get on the first page, or even in the top 3 when people search for relevant terms. You need to utilize all aspects of it to improve your rankings on search engines. The higher you rank, the higher the visibility of your website is.
The Top HVAC Keywords
An essential aspect of SEO is refining the keywords you use on your website. These are the words or short phrases that explain the content of a website. If you choose the correct and appropriate keywords, it will improve your ranking. If you choose the wrong keywords, you will appear on irrelevant SERPs. Using keywords ensures your webpage is on SERPs that are relevant to your business’s services.
Of course you should do your own keyword research, here are some of the top HVAC keywords :
- Air conditioning repair or AC repair
- Furnace repair
- Ductless heating and cooling
- Heating and cooling services
- Air conditioning service
- Air conditioner near me
- AC not turning on
- HVAC repair
- Family heating and cooling
These are considered the top keywords based on their search volume. “Air conditioning repair” is the most searched HVAC keyword with a search volume of 18,100. “AC repair” follows with 14,800 searches, and “furnace repair” has 12,100 searches. “Ductless heating and cooling”, “heating and cooling services”, “air conditioning service”, and “air conditioner near me” range from 9,900 to 8,100 searches. The keywords “AC not turning on”, “HVAC repair”, and “Family heating and cooling” vary in search volume from 4,400 to 3,600.
One of the top SEO strategies for HVAC SEO is to use these top keywords. When people search for anything regarding HVAC, these are the terms they are looking for the most. Therefore by including them within the content of your webpage, it will improve your rankings in SERPs. If these HVAC keywords are relevant to the services your company offers, you should definitely be including them on your website.
Content Creation is King!
A vital aspect of SEO is content creation. Your content communicates to your audience what your company does and educates them about your company and brand. It allows you to establish your brand’s voice, credibility, and authority.
Write About Your Services
A content creation tip is to post about the services your company offers. You want to showcase what your company has to offer to potential clients and include a call to action. Another tip is to include HVAC keywords within your content. A way to do this is to include the words in your captions for social media posts.
Create a Blog
Another way to improve content creation is to include a blog on your website This is a great way to include keywords while increasing your online presence and educating your customers about your company and their own HVAC system.
Another great way to communicate to potential customers what your company is and values is to include testimonials on your website. This allows potential customers to get to know your company better and hear directly from past customers.
This can be the selling point in choosing your company for HVAC services. They show you are knowledgeable about your industry and provide quality work. Testimonials are so important that 68% of people say positive reviews make them trust a business more.
When looking for HVAC companies, most people try to find a local business. This is where local SEO strategies come into play. Local SEO is the practice of directing search engine users to local businesses using their location. It is another factor in how search engines provide the most relevant results to users.
Google My Business
A top local SEO strategy is to claim your business on Google My Business. This allows you to create a business listing on Google, where you can include vital information about your business. This includes your location, hours, contact information, and more. It also ensures your business shows up on Google Maps.
When you create a business profile on Google, you are creating a citation. This is an online reference to your company that states its name, address, and phone number. You can create citations on search engines and sites other than Google. These can include Bing, Facebook, Apple Maps, City Search, Localeze, Superpages, Yahoo!, Yelp, and CityGrid. These are all quality citation platforms that will improve your HVAC local SEO rankings.
Localized content creation is an important aspect of local SEO. It is the process of creating content specific to your local community. It is more specialized and based on local consumer behavior. This content should include the name of the city or general area of your company. This also helps SEO for local HVAC contractors because these keywords are probably used less often than the more general keywords. This means that there is less competition for them, giving you a better chance of ranking higher.
Overall, HVAC local SEO is important to target customers who are located in your general area. Create citations like Google My Business to provide basic information about your company and add localized content to your website to target those located in your general area.
Off-Site SEO for HVAC Contractors
Off-site SEO is the process of increasing your SERP ranking by doing work off of your website. The main component of off-site SEO is link building. This is the practice of creating links in other places that lead back to your website.
Link building includes utilizing internal links, external links, and backlinks. Internal links are those on your own website that link to a different page on your site. External links are when you are using an outside source and include that link on your site. Backlinks are links to your website that are on other websites. Backlinks are important because they prove your credibility to search engines, making them more likely to rank you higher.
If you are wanting to improve your SEO for HVAC contractors, off-site SEO is an important element to include. You want to include all three types of links on your website, especially backlinks. You can create backlinks through guest blogging on other websites and creating social media posts.
Guest blogging is when you write a blog post for a website similar to your own. Reach out to other companies like your own and ask if they are interested in you writing a guest blog post. Social media platforms can also be used to post links to your website. For example, you can share the links to your blog to attract customers to your website. By using off-site SEO techniques, you are optimizing your website and its content.
The Importance of User Experience
User experience and web design are important aspects of SEO. HVAC website design should be connected to user-focused optimization, which is the user’s experience of your website. It is also known as UX experience. You may not consider user experience when you are thinking about top SEO strategies, but it is a vital component of optimizing websites for HVAC contractors.
The best HVAC websites are simple and responsive. To improve user experience, ensure your website is mobile-friendly, organized, follows a minimalist format and color scheme, has fast loading times, and easy navigation. If you follow these tips, users will have an excellent experience using your website.
If your website takes too long to load, is not user-friendly, or is too disorganized, the majority of users will quickly leave your page. Search engines analyze this data to help them decide how highly they should rank your website. This is why user experience is so essential. Work to avoid these issues to ensure your users have a good experience and the search engines notice it. You can also add a contact form to make sure potential clients can contact you easily.
Need Help Improving Your HVAC SEO?
If you are wanting to improve your SEO for HVAC contractors, utilize these top strategies. First, include the top HVAC keywords to ensure your website appears on relevant SERPs. Then, create high-quality content that showcases what your company is and what services you provide. Next, focus on your off-site SEO by link building and finally, ensure a great user experience.
If you are still unsure of how to improve your SEO for HVAC contractors, SEO Design Chicago is here to help! We are here to help implement all of these HVAC SEO strategies so you can grow your business and reach more customers!
- How can I promote my HVAC business?
- What are the best HVAC SEO strategies?
- What are the top HVAC keywords?
- Why is user experience an essential SEO technique?
- What are HVAC local SEO strategies?