Many physical therapy marketing ideas exist to help your physical therapy business boom. Just like any other business, marketing for physical therapy is essential to growing your business. While there are many physical therapy marketing ideas out there, social media proves to be one very effective marketing strategy. In this article, we will tell you some tips for how to reach potential patients with a social media-focused physical therapy marketing plans.
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Marketing for Physical Therapy
Marketing can really make or break your physical therapy business. Whether you run an occupational PT business, a rehabilitative PT business, or any other sort of PT clinic, you will always want to maintain and attract new clients. Continue reading for a physical therapists’ guide to marketing.
Countless physical therapy marketing ideas will lead you to the results you are looking for. You can approach your physical therapy marketing ideas through various social media platforms, emailing, paid advertising, referral programs, or even in-person advertising.
When marketing, make sure to target past patients as well as existing referral sources.
Build marketing campaigns you know you can stick to and produce consistently.
Produce at least one promotion each month (keep reading for physical therapy ads).
Direct all marketing efforts online towards your website. This includes emails, social media, and paid advertisements.
Construct and maintain a mailing list including patients, community prospects, and doctors.
Make sure your marketing always aligns with your brand and your mission as a business.
PPC or pay-per-click advertising allows you to place your ads on Google and you only have to pay if the ads are clicked on. Having your ads come up at the top of Google’s search engine allows you to forgo the process of search engine optimization. Properly taking advantage of search engine optimization can take tons of time and resources which you may not have available.
Social Media Ads
So, your social media promotion is working well for you but you know there are more customers out there for you to attract. Or, maybe you just don’t have the time or resources to run your business social media accounts but do not want to miss out on those potential customers. Running social media ads can help you gain a larger customer base from social media.
Social media advertising has a highly effective track record when conducted properly. Social media platforms accumulate tons of information on their user base, helping those platforms direct your targeted ads to the right demographics. Additionally, over half of adults use social media, with 69% of adults using Facebook and 39% of adults using Instagram.
Email marketing enables your business to expand outreach to a broader audience. Traditionally, businesses use other third-party applications such as Hubspot to manage their mailing lists and email marketing campaigns.
By using an email marketing campaign, you can reach out to potential customers who have already put their foot in the door by providing you their contact information. Ideally, you can build a subscriber list by consistently sending out useful information such as a blog or updates on your business. An engaged subscriber base will enable you to convert sales through your promotions and marketing efforts. And don’t forget to include a call to action!
Other Strategies for Physical Therapists
You can find tons of other advertising strategies and marketing materials out there as well. Ads can really help you grow your PT business but you should not overlook social media as another marketing tool. Social media is a very important tool for attracting customers. Different social media platforms can really help you implement the physical therapy marketing ideas you have for your business. If you are a physical therapy practice owner interested in finding new prospective patients, contact SEO Design Chicago!
Why is social media good for physical therapists?
What is the best social media platform for physical therapists?
What are some marketing tips for physical therapy businesses?