How does Google AdSense work? In short, Adsense works by paying you to include advertisements next to your content. This is a simply, easy, and great opportunity to monetize your web traffic. Today, almost all websites can apply to Google in order to create an Adsense account. Google reviews the website and determines if it meets all the necessary criteria, upon which it is accepted and allowed to display ads on behalf of Google. The important part is that you can choose advertisements that are relevant to the rest of your content, that your site viewers would likely engage in based on their online activity, and even, customize the appearance and fit of the ad.
In this article, we’ll be talking about how to apply for Adsense, how AdSense works, how much money you can make, and the best strategy to use.
Getting Started: How Does AdSense Work?
Getting Approved by AdSense
To begin working on AdSense, you have to be eligible to apply and receive approval. Firstly, you must have a gmail or other Google Service account. If not, you can create one while signing up. Second, you need your own high-quality original content on a blog or site – all that matters is you are the owner and you adhere to the you adhere to the Google AdSense program policies. Lastly, you must be at least 18 years old or older. The approval time might take up to two weeks.
It’s important to note Google does not fully share its metrics for approval. As long as you follow these requirements above properly, you’re good to apply (and most will likely get approved.)
Once you’re ready, you can visit the Google AdSense homepage and click sign up now. Next, put in the URL of the website you want to display ads on. For details on valid and invalid URLs and what to do if you have a Blogger blog or YouTube channel, there is a how-to page created by the Google AdSense help center. After that, you will enter your email address and be asked if you would like to receive recommendations and performance suggestions. These are useful so we recommend you input yes (and if needed, you can change it in the contact settings later).
After pressing save and continue, you will need to sign into your Google account, enter your territory information, and review the terms and conditions. From here, you want to create AdSense codes and put them in your blog sidebar. These spaces will appear blank until your account is fully activated based on Google’s approval.
In case you do not get approved or AdSense does not work, there are a few alternatives to Google AdSense you can try instead.
After Approval: How Does Google AdSense Work?
Congratulations! You can now arrange which ads you want to appear on your site and where. This process allows advertisers to connect with the right website owners and publishers for their adverts. In fact, companies bid in real-time for their ad on your site. The highest paying ad will be the one to appear on your site.
Advertisers make their choice for which website to appear based on your content and how likely they are to get clicks from your website visitors – known as “quality score.” You can check the quality score for your ad. This score is measured on a ten-point scale (1 being the worst and 10 being the best) and is based on:
- Click-Through Rate (CTR): This percentage illustrates how many users Google estimates will click on the ad. CTR is highly impacted by keywords in the search inquiry.
- Ad relevance and landing page experience: This considers Ad relevance in relation to the search inquiry as well as landing page experience (what happens after the user clicks on the ad).
Quality score is important because Google depends on advertising as a source of revenue. So, they want to ensure that high-quality, interesting Ads are used over low quality, irrelevant ones. This in turn will make them more money and engage more users in the long term. Advertisers care a lot about quality score because it dictates eligibility – whether they can enter the auction, how they are ranked, and how much it will ‘cost-per-click’ (CPC.)
Make Money with AdSense
It’s now time advertisers pay you – so, how much money can you make using Google AdSense? Well, as mentioned above, advertisers estimate a ‘cost-per-click’ (CPC) based on the quality score received. CPC is how much advertisers must pay every time a user clicks on their ad from your website. The total CPC cost is split: Publishers make 68% of this while Google takes the rest. Exactly how much revenue you make depends on the level of competition and CPC niche. This can range anywhere from $0.20 to $15 per click. On average, for most niches it is less than $3 per click for publishers. So you might be thinking – what determines how much money I can make with AdSense?
There are two ways to determine if your niche is highly profitable:
1. CPC Map
Use the CPC Map to identify the most profitable niche according to country, region, and industry. In the United States for example, Insurance is the highest paying niche with an average CPC over $16. Following that is online education at $12.27 then marketing and advertising at $6.61. If you are just starting a blog, this is extremely useful information. In addition, using the CPC map will allow you to make the most out of every dollar you spend.
Although uncommon, sometimes Advertisers pay per view (known as a CPM rate). The average amount a CPM advert will pay truly differs – it can be anywhere from $0.5 per 1000 views up to $5.00 per 1000 views.
2. Keyword Magic Tool
With over 20 billion keywords and counting (yes, billion), the keyword magic tool provides you with important statistics and information on any keyword. This database will give you tons of related keywords and their search volume, CPC, and competition level. For example, if you search the word “buy books”, the first two related key terms are “buy books online” and “how to buy books on Kindle.” The search volume for all three of these terms are equal at 5,400 – however, the CPC for “how to buy books on Kindle” (3.50) is much higher than “buy books online” (0.71).
How to Make Money with AdSense Using the Right Strategy
How much money you make with AdSense does not only depend on CPC in your niche. Here are a few things to keep in mind when coming up with the right strategy:
Pay Attention to Your Content
Keep your site organized. If you are posting about fashion trends and also doing personal journaling, split the site up and monetize the more focused content. This will also help with SEO rankings. Let’s say someone searches “best fashion trends 2020”, he/she will much more likely press on a headline stating “Fashion Trends Fall 2020” than “Ashley’s Favorite Fashion Trends for the Fall.” Remember to be straightforward and clear.
A second tip to keep in mind is that the topic of your content should be something you love (or are at least interested in.) This will make it much easier to create high quality content – and fast. So ask yourself what you enjoy and believe in.
Traffic is extremely important. So you want users who visit your site, to stay and browse your site. This will encourage advertisers to choose your site (and allow you to make more money with AdSense.) A great way to increase this web traffic is through the help of social media platforms, like Facebook or Twitter. Make sure your pages are all up-to-date. If you have a mailing list or large following, consider sending out a newsletter.
Make the Ads Visible (But Not Too Visible)
There are two things to consider here: on the one hand, you want viewers to see your content. On the other hand, advertisers want viewers to see their ads. It will take a few trials to get the placement right since it can be rather difficult to achieve both considerations with the right balance. Of course, placing an ad in the corner of the site page will not captivate the user’s attention. So, a good way to start off could be having one or two ads very obviously placed.
Review the Rules
There are a few guidelines you must keep in mind when generating content. This includes not posting any hate speech, no fake advertising, and no displaying copyrighted information. These are usually done to increase traffic by people who are focused on getting as much money as possible with Adsense. However, it does not work in their favor once Google recognizes it.
Moving forward, there are a number of pros and cons one must consider when choosing to use Google Adsense. You also need to avoid manipulating Google AdSense clicks to prevent fraud. If you still need more tips or are unsure of how to move forward, set up an appointment with SEO Design Chicago today and get the best possible results!