Advertising on Facebook is a very effective strategy to promote your chiropractic business. Billions of people use Facebook every single day. Therefore, if you publish chiropractic marketing ads that will appeal to your target audience, you will definitely see an increase in business. One of the main benefits of chiropractic Facebook ads is the fact that social media is widely used by a large amount of people. The advantages of advertising on Facebook are endless.
In this article, you will learn how to use chiropractic Facebook ads to market your chiropractic office and the best advertising strategies for your chiropractic services. Make sure that you have internal marketing staff or an agency that has access to all the marketing assets and data.
Chiropractic Facebook Marketing
There are many benefits that come with using social media to market your business. Your goal for your chiropractic Facebook ads is to find out everything there is to know about your target audience. Without knowing basic information about your audience, you will have a hard time coming up with an advertising plan to increase the amount of patients you help.
Facebook is a very popular social media platform. More one 1.5 billion people are active on Facebook every single day. If you use Facebook in your marketing strategy, imagine how many possible customers you can reel in with Facebook alone. Using Facebook ads for your chiropractic business will help you flourish!
First, let’s explore some ways to use Facebook to market your chiropractic business.
When you create a Facebook account for your chiropractic office, you will want to set up a business account rather than a personal account. When you post professionally, you can share links, images, and posts on a customizable page. Your Facebook page is the perfect place to build your brand and connect with your current and future customers. If you are struggling with how to start your Facebook business page, ask yourself this question: what do you think your target audience would like to see?
Consider posting behind the scenes at the office, benefits of chiropractic care, photos and videos about your practice, or anything else that you think people would be interested in. Don’t be afraid to throw in some fun posts too! If you mix humor and education together, it makes your content all the more interesting.
Facebook ads are advertisements that pop up on your Facebook feed. These ads include a title, image, and a link to the Facebook page, Facebook app, or external website. If you implement Facebook advertising into your marketing strategy, your chiropractic business page will have an increase in likes, follows, and website traffic. Facebook advertising does not just consist of simply publishing your chiropractic office ad, it has other features too.
Some features include targeting demographics, setting budgets, testing various ads, and measuring how well your ad performs. Trying out different ad campaigns is essential to having success. When you are running chiropractic ads think about what landing page would best match your message. Running ads on Facebook means that you should have a good portfolio of chiropractic images for Facebook ads to look at the difference in response.
Creating a Facebook ad is quite simple. In the end, you will be glad that you decided to use Facebook in your marketing strategy.
Giveaways and Contests
This tip might not seem like an obvious marketing strategy for a chiropractic business; however, it will definitely help draw new patients to your business. Hosting a giveaway or contest on your social media platform will help increase brand awareness. You might be asking yourself, “What does a chiropractic office have to give away?” Well, you can offer any one of your numerous services free of charge to one lucky person.
Now you are probably asking yourself, “How does giving free services away help promote my business?” The answer is simple: the trick is in your giveaway rules. No matter what your rules are to enter your giveaway, make sure they require participants to promote your practice in some way. Whether it’s by sharing the contest post or tagging friends on the original post. Once you figure out what you will be giving away in your contest, you need to find a third-party app to create the Facebook giveaway. There are many third-party Facebook giveaway apps, some being free while others require payment.
Sponsored Stories are a type of Facebook ad. These are a word of mouth marketing strategy. If one of your friends is looking for a good chiropractor to go to, and they see that their friend has liked your Facebook ad, they are more likely to take a look at your business. What people’s family and friends say about a certain business definitely influences their thoughts and opinions towards that specific company. The main goal of Sponsored Stories is to have users interact with the same company as their family and friends.
The Facebook @ feature allows you to tag people or other pages on Facebook. For example, maybe you partnered with a local gym who refers your services to their own clients and vice versa. As a thank you, you can publish a post that highlights your work relationship and tag that gym or persons involved. Tagging people is a great way to increase brand awareness. People who follow the page or person you tag can see your post; therefore, you are reaching a wider audience.
In addition, the @ feature is useful for current customers. If they tag you in posts, their friends and family members can easily click on the tag which will take them to your business account. In general, the Facebook @ feature is a nice way to appreciate others, as well as reach a broader audience on Facebook.
Engage with Your Facebook Community
This tip might seem obvious; but, it is crucial to Facebook marketing success. Engage with your followers and similar pages. People will feel connected to you if you build relationships with them. You can do so by simply liking their posts, responding to comments and messages, or any other way that allows your followers to know that you care.
Now that you’ve seen some chiropractic Facebook marketing tips, let’s look closer at three chiropractic advertising strategies .
Demographic advertising will help you reach a certain type of people, better known as your target audience. You can target different types of people through various ways. For example, you can focus on location, language, education level, financial status, type of home, ethnicity, parental status, political identity, business or industry affiliation, or fitness and wellness.
For example, for a chiropractic business, you might choose to target people who frequent gyms or sports complexes. Targeting those types of people would make more sense that focusing on the type of house they live in. Or, you might choose to target a certain area. Most likely, you would focus on the areas around your chiropractic office. People close to you are more likely to pay attention and respond to your ad. The key to a successful marketing plan is to know your audience. Demographic advertising is the perfect way to achieve the goal of knowing your potential customers.
Search advertising is a strategy that produces ads in a search engine result when a person looks up a service or product. In this case, they would be looking up a chiropractic service. Two types of search advertising are pay-per-click (PPC) and SEO advertising. PPC advertisements will appear when someone searches up your business or something related to your business in a search engine, such as Google or Bing. If you decide to use PPC advertising, you will only be charged for the ads when someone actually clicks on your ad. To get the most out of your PPC ad, use competitive keywords and phrases that relate to a chiropractor’s office or services. By doing so, users are much more likely to find your business online.
SEO stands for search engine optimization. Essentially, you want to have good, high-quality content on your chiropractic business website that will allow users to easily find you. If you are unsure of where to begin, writing blogs or having a Q&A page is a good place to start. Having content with a lot of helpful information means you will have an increase in patients and website traffic.
Google allows businesses to advertise themselves on the Google search engine. When you search for a chiropractor, the top few results will be paid ads. Those top results are Google ads. Buying Google ads will allow more people to see your business, resulting in more website traffic and new patients. Basically, users have no choice in whether or not they will see the Google ad because they will be at the top of their web browsers.
Similar to search advertising, you will want to use keywords to target potential patients. If you choose to utilize Google ads in your advertising strategy, you will choose keywords that you believe your target audience is looking up on the internet. For example, for a chiropractic business, some keywords might be “back pain”, “chiropractor”, chiropractic”, or “body adjustments”. Choosing relevant keywords is crucial in order for your Google ads, or any ad, to be effective to your business.
Now that you know some marketing strategies specific to Facebook, and some common ways to advertise your chiropractic business, you are better equipped to make your business stand out above your competition.
Reach out to SEO Design Chicago today for assistance with marketing and advertising strategies for your chiropractic office.