When optimizing your article or website for search engine optimization, something you may already be aware of is the use of keywords. Keywords are words that are associated with your chosen topic. When people perform searches on Google or any other search engine, the keywords you utilize throughout your content will help it appear higher in search results. Long-tail keywords, by comparison, are longer, more specific phrases.
Potential customers might use long-tail keywords when searching for something specific, using things like speech-to-text, or if they are close to a point-of-purchase. Learning not only how to identify long-tail keywords but also utilizing them strategically can help you better connect with your customers and potentially lead you to a sale. As well, including long-tail keywords can help set you apart from your competition. It’s important to use long-tail keywords in your pages and content to efficiently reach your audience.
What are Keywords?
Keywords are more generic than their long-tailed counterparts. Consider using keywords as casting a wide net onto the internet. When users search for things using your keywords, they may stumble upon your site. This can be beneficial because your target audience is much bigger, which only increases your chances of capturing the interest of your potential clients. Keywords are typically easier to incorporate into your content than long-tail keywords, which is why people are more familiar with them.
What are Long-Tail Keywords?
Being able to identify long-tail keywords is only the first step. You also need to understand how to incorporate them throughout your content for this strategy to be effective. Another benefit of using long-tail keywords is that you often rank higher by using them. Being very specific with your keywords will make it easier for your page to rank higher in a user’s search results. By incorporating these specific phrases throughout, you give your page a boost in ranking. The more specific your keywords are, the more likely it will be to tap into your chosen niche. As well, those that you are targeting are more likely to not only visit your page but also to take an action by buying a product, signing up for a service, etc.
Benefits of Using Long-Tail Keywords
Let’s say your business sells jewelry. If you were to do a search on the word “jewelry,” you would be bombarded with millions upon millions of results. So for a potential customer, coming across your business specifically would be rather difficult. This is especially true if your business is just starting out. Now, let’s say what sets your jewelry apart from your competition is the fact that it is African handmade jewelry or ethical jewelry. Not every business out there can say the same. So when people search the long-tail keywords “African handmade jewelry” or “ethical jewelry”, the chances of your business coming up for them in their search results is much higher. That’s because there will be fewer results matching that search phrase. You should identify long-tail keywords that work best for your brand and your target audience in order to attract potential customers who have a higher chance of following through with an action.
Incorporating long-tail keywords for SEO throughout your page or content helps streamline communication between you and your possible consumers. You provide the product or service. They are actively looking for a product or service that your brand provides. Your site is optimized with long-tail keywords throughout which leads to those active customers to your site. The tale of the consumer and the business concludes with a happy purchase. Bear in mind that although using long-tail keywords may have low search volumes, there is an increased conversion rate. Again, this user is searching for something specific, so the chances of them following through are much higher.
How to Identify Great Long-Tail Keywords
If you’re not that familiar with keywords in general, you might be wondering where to find long-tail keywords and whether some work better than others. The easiest way to find them is to use a long-tail keyword tool. And yes, to some degree, it is important to choose which ones you’re using. Take note of what your business or product is about. Do you offer writing services or do you offer “affordable writing services in Washington”? Does your online store offer t-shirts or “custom screenprint t-shirts”? Being able to describe your brand as specifically as possible will help you choose the long-tail keywords that are best for you.
Long-Tail Keyword Tools
Understanding how to identify long-tail keywords that fit best with your brand takes a little bit of research. If you need help deciding, consider using a long-tail keyword tool. There are a variety of services that will provide you with suggestions of the best long-tail keyword for your niche. You can also use variations of your chosen keyword to enhance your chances of showing up for your customers. It’s also important to not rely too heavily on a singular tool. Utilizing more than one can help provide a better idea of what consumers are really looking for and in that way, you can optimize your pages and content.
Free Keyword Tools
- Google Keyword Planner: This is a free comprehensive tool offered by Google that helps you research keywords and long-tail keywords for SEO. It also helps you identify long-tail keywords and keywords related to your business. They offer estimates of the searches as well as how much it would cost to target them. It is a great tool for beginners or those already familiar with Google products and services.
- WordStream: This is a great resource for those looking to find long-tail keywords specifically. This keyword and long-tail keyword tool offers a wide variety of suggestions based on your chosen niche. It’s a great tool if you find yourself struggling with finding the right words to use.
- GoogleTrends: This is a website that provides an analysis of the most popular Google search queries. Regardless of the region or language, Google Trends provides data that also compares different queries over a period of time. This data can be useful when trying to identify long-tail keywords that will work best for your brand. Knowing exactly what customers are Googling can help you tailor your optimization efforts to your potential consumer.
- Other Social Media Tools: Twitter offers a free website called Tweet Deck that provides trending information that can help you find long-tail keywords and keywords related to your brand. You can see which ones are being tweeted about the most and you might want to use in your overall search campaign. YouTube also offers a keyword search tool. If you have ever made a Facebook or Instagram ad, you might have noticed that you can select categories. They also provide an analysis of who and where your ad will reach.
Enhancing Your SEO Strategy
While using long-tail keywords for SEO is important, making sure you do not neglect the other factors of search engine optimization is just as important. Google also ranks results based on a few other things.
Design a User-Friendly Website
Having a user-friendly website is incredibly important, especially for customer retention. If you visit a website and none of the buttons are clickable, how long will you try navigating the site before you leave? Google takes this into account. It’s important to check on your website periodically, ensuring the best user experience for your consumers. How a person interacts with your site, how easy it is to use, and your site’s efficiency all factor into the user’s experience (UX). If you are unfamiliar with UX, there are freelance sites where you can hire someone to do this task for you. Consider looking in places like Fiverr, Facebook, and Twitter.
Create Quality Content
While having an appealing and easy-to-use website is important, having high-quality content plays a huge role in your ranking. You want to provide your customers with relevant, consistent, and engaging content in order to keep them coming back. If you already know what your target audience likes, being able to provide that for them is important. Or, if you are unsure, you can also use the keyword tools to generate ideas for new content.
Think Outside the Box
Trying the same strategy will sometimes leave you with stagnant results. So, explore what works for you but also branch out and use other strategies. Having an online store is wonderful, but you could also try incorporating a blog or start an Instagram page. Providing high-quality services is great, but you might also want to create an engaging Facebook page to interact directly with your audience. Exploring not only what works in your niche but also trying out new ideas can help you create the sort of content that keeps people coming back.
- What is the difference between a keyword and a long-tail keyword?
- What are examples of long-tail keywords?
- Why should I use long-tail keywords?
- What other factors influence SEO?
- What are some keyword planning tools?